Garnier × AEC
Turning everyday choices into collective action for a more sustainable future.
Services
Client
L'Oréal Levant - Garnier x AEC
Credits
L'Oréal Levant
Info
Garnier partnered with AEC, a Lebanese non-profit organization, to promote recycling and waste reduction through a nationwide campaign. Built around a simple call to action: buy one product, recycle two plastic bottles. The initiative transformed everyday consumption into an opportunity for positive change. The campaign I worked on extended across branded trucks, promotional materials, and influencer collaborations, bringing a unified message of sustainability to communities across Lebanon.