5:42 Run Club by BMA

A visual identity rooted in running’s heritage, rhythm, and collective experience.

Services

Brand Identity

Art Direction

Client

Beirut Marathon Association

Credits

Brandem Design Agency

Note: One of two proposed identity directions. Not selected.

Info

5:42 brings generations of runners together through an identity rooted in the heritage and rhythm of running. Inspired by vintage sports typography, bold forms, subtle overlaps, and geometric breaks create a sense of movement and human imperfection. The result is a contemporary identity that carries the spirit of running’s past forward.