Joanna Achkar
A fine jewelry brand founded in 2017 that specializes in feminine, elegant, and stackable 18k gold pieces detailed with diamonds and precious gemstones.
The logo was crafted as a mark of emotional permanence, an emblem that could stand the test of time. Its balanced geometry and elegant serif structure evoke heritage and artistry, while the subtle interplay of curves and sharp lines reflects the duality of strength and softness, the essence of Joanna’s design philosophy.
With Brandem Design Agency